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Retail Traiing for Spas and Salons

SOLUTION SELLING BY FRANSOLET

Every Professional TRAINS! Doctors are developed through training, Teachers are made through training, and Sales people are made through training. One of the biggest issues we often find in salons and spas is the frustration staff, managers and owners experience when their products and treatments aren’t selling and when clients does not rebook!

The first reaction we get when we talk about selling is “I am not a sales person”.  Wrong. We are all sales people. If we weren’t, we would not have friends, husbands, wives or jobs! Doctors, teachers, and each one of us has to “sell” our ideas and ourselves everyday to be successful. Selling is a skill set, and we can teach you how!

WHAT IS SOLUTION SELLING?

Solution selling is a sales method where we teach you to focus on the clients’ needs and wants to address the issue with appropriate offerings that might contain services and products (treatments, re-bookings and product sales), rather than just promoting a specific product for the sake of selling something, or losing a sale because you are promoting a product the client does not want or need.

Solution Selling - sell the solution not the product
Understanding client profiles

UNDERSTANDING CLIENT PROFILES

It is all about your client, so find out what your client wants, and then show them how to get it.  How many times have you found yourself trying to understand why your clients walked out without re-booking, or buying the treatment or products you recommended?  In many cases, the problem lies not with our failure to get your client to talk, it’s with our failure to actively listen to what the client is saying.

THE IMPORTANCE PRODUCT KNOWLEDGE

Product knowledge is the most important tool for closing sales. It instills faith, trust, and respect in the client, which creates a positive customer experience.  Having product knowledge is an essential sales skill, and by understanding your products’ features, it allows you to present its benefits accurately and persuasively. Clients respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.

THE ART OF CLOSING THE SALE

Closing is a make-or-break moment in sales. It’s the final verdict determining whether or not your efforts will amount to anything at all.  Most sales people are too scared to ask their clients for the sale, and the moment the client object, they shy away and lose a sale. It is not always what you say, but how you say it, that can make all the difference.

I WANT TO BOOST MY RETAIL SALES

Fill in the form below and Fransolet will contact you with more information and training dates to help you boost your Spa or Salons retail sales fast!

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